Work Services Process About Contact

PEF Design Studio

Your brand should
look as good as
what you do.

I design for wellness, beauty, health, and service businesses that are ready to show up professionally — online and in print.

Upwork Top Rated — 5.0 BFA, Fashion Institute of Technology
Patrice Ferguson
Selected Work

A collection of craft & intention

Sacred Beginnings
Book Covers

Sacred Beginnings

Reclaiming Me
Book Covers

Reclaiming Me

Stellar Starlight
Book Covers

Stellar Starlight

Just Be
Book Covers

Just Be

Move Where You Bloom
Book Covers

Move Where You Bloom

Robot Adventure
Book Covers

Robot Adventure

Soul Signal
Logo + Brand Identity

Soul Signal

Harlan House
Logo + Brand Identity

Harlan House

Still Loud
Logo + Brand Identity

Still Loud

Reset Time
Logo + Brand Identity

Reset Time

Love You More Store
Logo + Brand Identity

Love You More Store

Nonprofit Brand Identity
Logo + Brand Identity

Nonprofit Brand Identity

Enlightened Woman
Illustration + Art

Enlightened Woman

Desert Rose
Illustration + Art

Desert Rose

Fairy Fox
Illustration + Art

Fairy Fox

Lotus Flower
Illustration + Art

Lotus Flower

Moon Meditation
Illustration + Art

Moon Meditation

Mystery Woman
Illustration + Art

Mystery Woman

Butterfly Vision
Illustration + Art

Butterfly Vision

She Became It
Illustration + Art

She Became It

Moon Woman
Illustration + Art

Moon Woman

Wellness Social
Social Media + Content

Wellness Social

Social Media Design
Social Media + Content

Social Media Design

Social Media + Content

Social Media Design 2

Social Media + Content

Social Media Design 3

Social Media + Content

Social Media Design 4

Self-Care Social Campaign
Social Media + Content

Self-Care Social Campaign

T.O. Basics Hang Tag
Apparel + Labels

T.O. Basics — Hang Tag Design

T.O. Basics Tech Pack
Apparel + Labels

T.O. Basics — Tech Pack

Scrubs & Strides
Poster + Print

Scrubs & Strides

Aviation Postcard
Poster + Print

Aviation Postcard

Flourish
Pattern Design

Flourish

Secret Garden Collection
Pattern Design

Secret Garden Collection

Alpaca Dreams
Pattern Design

Alpaca Dreams

Atomic Ditz Collection
Pattern Design

Atomic Ditz Collection

Atomic Luxe
Pattern Design

Atomic Luxe

What I Do

Design that works as hard as you do

Wellness, beauty, health, and service businesses. If you need to look professional, communicate clearly, and convert clients — this is where we start.

01

Brand Identity Package

Logo, color palette, typography, and brand guide. Everything you need to show up consistently across every platform and touchpoint.

Starting at $500 Book This →
02

Monthly Content Graphics

Branded social media graphics delivered every month. You focus on your clients. Your visuals stay consistent and professional.

$500 – $800 / month Book This →
03

Service Menus & Pricing Guides

A beautifully designed PDF of your offerings. Makes it easy for clients to understand your services and say yes.

$200 – $400 Book This →
04

Client Welcome Packets

What new clients receive when they sign on. Polished, on-brand, and designed to build trust from day one.

$300 – $500 Book This →
05

Landing Pages

A single-purpose page that converts — for a service, lead magnet, event, or offer. Clear, clean, and built to get a response.

$300 – $600 Book This →
06

Event Materials

Flyers, programs, signage, and sponsor decks. Everything you need to promote and run a professional event.

$200 – $500 Book This →
07

Lead Magnets & PDF Guides

Designed downloads that build your email list and showcase your expertise. Checklists, guides, workbooks.

$300 – $600 Book This →
08

Pitch Decks & Capability Statements

When you're going after partnerships, contracts, or investors — your materials need to match your level.

$500 – $1,200 Book This →
09

Email Newsletter Templates

A branded Mailchimp or Flodesk template you use every week. One-time design, consistent look forever.

$300 – $500 Book This →
The Process

Simple. Clear. Done right.

No guessing, no back-and-forth confusion. From first conversation to final files — here's how we work together.

01

We Talk

You tell me about your brand, your clients, and what you need. I ask the right questions. No cookie-cutter solutions — just a clear picture of what we're building.

02

I Design

I bring concepts, examples, and ideas — the way a committed designer should. You give feedback. We refine until it looks exactly right for your brand.

03

You Get Files

Print-ready, web-optimized, and formatted for every platform you need. Everything labeled, organized, and yours to use immediately.

Client Reviews

What clients actually say

She communicated very well and she came in with ideas and examples. This showed me she was dedicated and also cared about the project. I recommend her and I will be working with her again.

Reset Time

Logo + Brand Identity — May 2026

Committed to Quality Clear Communicator Detail Oriented

Patrice was exactly what I was looking for. She understood the instructions. She executed any of my feedback accurately. A true professional from start to finish.

Apparel Brand

Hang Tag + Woven Label Design — April 2026

Committed to Quality Solution Oriented Accountable
Patrice Ferguson
About Me

Design that speaks
before it explains

I'm Patrice Ferguson — a graphic designer with a BFA from the Fashion Institute of Technology and years of experience across branding, publishing, apparel, illustration, and digital content. I bring precision, creative instinct, and a commitment to quality to everything I touch.

My background in textile and surface design gives me an edge most designers don't have. I understand production. I understand materials. And I understand that great design isn't just seen — it has to work.

Brand Identity Typography Illustration Book Covers Print Design Pattern Design Apparel + Labels Adobe CC Ideogram Midjourney
Let's Connect

Ready to look like
the professional
you are?

Tell me what you need. Whether it's a full brand build, one project, or something you're still figuring out — reach out and let's make it happen.

pefdesignstudio@gmail.com